Isentia launches Te Reo Māori speech recognition in media monitoring service

Leading media intelligence company, Isentia, has bolstered its TV and radio Monitoring service, with the launch of all-new speech recognition capability that includes Te Reo Māori, with the help of Artificial Intelligence (AI) and tangata whenua staff.

From today, users of Isentia’s monitoring platform, which includes corporate, government, agency and not-for-profit customers, will be able to see the full picture of their news media landscape, across te reo programming, including Whakaata Māori, Te Karere and Radio Waatea.

The need for this update resulted from a realisation among both Isentia staff and clients that the inclusion of Te Reo programming was a missing component in being truly inclusive across the media landscape. The update contributes to meeting the growing audience demand for Te Reo Mori media

Raquel Climent, Isentia NZ Country Manager, said, "New Zealand's Mori media landscape continues to evolve and grow audiences, just as more New Zealanders embrace te reo. This is a significant investment in our capability, and one that reflects our deep respect for this national taonga and the importance of amplifying te reo and connecting with audiences through shared language."

The New Zealand-first capability service offers clients the ability to conduct comprehensive monitoring of te reo programming with more inclusive keyword recognition, in either te reo Mori or English. Clients can watch and listen to broadcast material in te reo with real-time translation into English for better accessibility. Furthermore, the service offers real-time speech recognition translations of te reo content and interviews.

"This kaupapa is about ensuring that our customers can continue to effectively monitor desired keywords and phrases across a diverse and evolving media landscape – and it’s just the beginning." says Climent.

Isentia is looking to extend its boundaries ahead in the area of language recognition. The launch of the Te Reo Mori speech recognition feature is unfolding as the media intelligence company is developing the capability for Southeast Asian languages. This move signals a wider company initiative to intensify capability in indigenous language markets.

Isentia’s sister company Pulsar, the social media audience intelligence and listening platform, will also implement the new speech recognition technology into its systems, offering enhanced data and analysis across new and traditional media.